For many business owners and sales leaders, website traffic is the determining factor for online success. After all, without traffic, you can’t generate leads and certainly can’t make any sales. Of course, if you’ve spent a lot of money on your website and are seeing decent traffic numbers but no quality leads or conversions, then something needs to be done.

In the majority of cases like this one, your SEO and other traffic-driving initiatives are working well, but you have not optimized the site for conversions. The truth is, you need to be thinking about converting visitors into paying customers long before any traffic shows up on your website. Concerning conversion rate optimization in Atlanta, there are three main reasons why optimizing your site is a must.

ONE:  So Visitors Know They’re in the Right Place

If you’re wondering, “why doesn’t my site generate leads?” there’s a good chance your visitors are leaving shortly after they arrive. It’s important to have consistency and congruency throughout all levels of your sales funnel, and if you’ve optimized your site for conversion, your visitors will know they are in the right place.

When your prospect sees an ad or performs a search online, they expect to see content and images that resonate with their needs when they arrive on your site. In short, they are looking for a solution to their problem or an answer to their question, and if it seems like you can’t deliver, the visit will be short-lived.

TWO:  To Create Trust

Creating trust is another important reason to set your site up for conversions. It’s no secret that people will buy from someone they trust, so adding trust factors to your website makes a difference. Some effective builders of trust include your phone number in the upper right-hand corner, testimonials from satisfied customers, professional web design, social media buttons, guarantees on your products or services, and any whitepapers or case studies you may have available.

THREE:  To Let Visitors Know What to Do Next

Prospects who land on your website want to be told what to do next to keep the process moving. They want to know where to go, and they want the process to be as simple as possible. Having a straightforward layout on your website with clearly marked calls-to-action are great ways to keep people on your site and get them through to the next stage in the process. Make a point of having a singular goal for each page and don’t make pages cluttered or too busy looking. If it is unclear what their next step should be, or if you give people too many options, they will likely leave and never come back again.

How WSI Marketing Upside Can Help

Perhaps the most effective way to ensure conversion rate optimization in Atlanta and to help your site generate revenue is to partner with a reputable service provider with experience getting the type of results you need. WSI Marketing Upside has the tools to diagnose problems with low-converting websites and find solutions that will help turn things around.

If you’d like more information about conversion rate optimization or want a plan on how to boost conversions on your website, then get in touch with us today.

About the Author

Todd McCarty, WSI, has over 25 years of experience in Marketing and has worked for some of Atlanta’s leading companies in marketing leadership roles.