Marketing Technology Consulting
Are you intimidated by all the different marketing technology options available to you? Not sure which ones you truly need and how to get them all working together seamlessly?
We understand you are not an IT Manager or Marketing Expert
Marketing used to be a lot easier. You could buy magazine ads, yellow pages ads and other forms of media without being tech savvy, but today things are different.
Don’t buy marketing software tools that can’t talk to each other and share information to make your life easier.
We’ll dig in and understand your business and current technology to help you figure out what to add and remove to streamline your operations and deliver the right data.
Today Martech (or marketing technology) is marketing.
Having the right marketing technology in place can help you measure and track your results make it a lot easier to understand your return on marketing investment.
Did You Know?
The marketing technology landscape is exploding and become more complex for large and small businesses alike. Here are some stats to help you understand how things have changed:
In 2011 the marketing technology landscape included about 150 companies. As of 2020, there are more than 7,000.
87 percent of marketers believe martech is improving marketing performance at their companies.
67 percent of marketers think that they don’t have all the tools they need yet.
Marketers are seeing ROI from most martech tools. For instance, conversion rate optimization (CRO) solutions show an average ROI of 223.7 percent.