This year one of the game-changing digital marketing trends is going to be the expansion of voice technology and its use in SEO rankings. According to a recent Google study, at least 41% of adults perform a voice search on one device or another every day. If those numbers are any indication, businesses can expect the use of voice to become an increasingly popular tool for them to connect with customers.

But how do you turn voice searches into leads and traffic for your business? WSI Marketing Upside is one of the leading Atlanta SEO companies and they’ve collected some important facts for you here. Let’s take a look at this year’s definitive guide to voice SEO.

Optimization is Key for Voice Rankings

In order to compete with other businesses and brands in your area, you need to have existing high-ranking organic content. This means following optimization best practices is key, even before implementing any voice-related strategies. According to a recent voice SEO study, Google only sources voice search answers from the top three ranked local web results.

Create a Snippet and Optimize it

When it comes to voice search and SEO practices, being concise is always a good rule of thumb. In many cases, less is more: coming up with the best content without keyword stuffing helps improve organic rankings. Google already turns your business description and info into a snippet when people search for things online, so make sure your featured snippet appears properly and with all the right keywords.

Q&As are Great for Voice Search Content

Many of those using voice search will be asking a simple question about services or their location, so include a question and answer in your content. People search for answers to questions like “How do I cook the perfect turkey?” or “How long does it take to boil an egg?”  If your business specializes in kitchen appliances, then you can easily incorporate such Q&As into your content, boosting voice search rankings and directing users to your site.

Let our Atlanta SEO company help hone your voice search strategy

To take advantage of all the SEO tools available to businesses, it can help to have an expert on hand. Contact WSI Marketing Upside today to learn more about developing an innovative voice search and marketing strategy.

About the Author

Todd McCarty, WSI, has over 25 years of experience in Marketing and has worked for some of Atlanta’s leading companies in marketing leadership roles.