LinkedIn Sales Navigator Training
Learn how Social Media Can Transform Your Selling Strategies
Using social media and specifically LinkedIn Sales Navigator for lead generation, or “Social Selling,” is where the most successful sales reps are concentrating their efforts in today’s extremely competitive landscape. That’s because innovative sales managers understand that buyers are primarily starting their
process online.
The buying process starts online
Buyers are searching for solutions with or without the guidance of your sales reps. So, if your sales reps are not online and leveraging social media sites like LinkedIn to build and promote their personal sales expertise, they could be losing sales opportunities they don’t even know about.
Adapt or get left behind
In today’s super competitive marketplace, salespeople need a variety of tactics to attract and retain customers. Successful salespeople should communicate by phone, email, and through social media channels to stay relevant and top of mind, and to demonstrate thought leadership and expertise.
Did You Know?
Social media isn’t just a phase. Social media platforms are now an integral part of doing business, and here are some stats to reflect it:
54% of social browsers use social media to research products
37% of these social browsers visited a brand’s social media profiles
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
49% of consumers claim that they depend on influencer recommendations