404-219-7056Email Marketing
When email marketing is targeted to the right segment of your customer base, it can be one of the most effective marketing tactics to engage with your audience throughout the buyer’s journey.
Gather email permissions right away
Email marketing best practices have definitely been impacted by tougher regulations around data privacy. We can ensure you are capturing the correct permissions in order to maximize your email database.
Keep emails relevant for each segment of your audience
Email marketing is highly dependent on segmenting your audience and speaking to them with relevant information at the right time. If you are blasting out the same message to your entire database, then chances are you are not going to see good click through rates and conversions.
Position yourself as an expert in your niche
We recommend that your content marketing efforts are integrated with your email marketing efforts so that you can position yourself as a thought leader with your customer base. Implementing a customized email marketing strategy from WSI means your campaigns immediately become more appealing to recipients.
Did You Know?
Wondering if email marketing is still worth your time and efforts? Take a look at these statistics for starters:
By 2020 it is expected that over 300 billion emails will be sent every day
ROI for email marketing is high: for every $1 spent the average return is $38
61% of consumers prefer to be contacted by brands through email
Email is 40 times more effective at acquiring new customers than Facebook or Twitter
