Pay per click (PPC) advertising is an under-utilized marketing tool. Many small and medium-sized business owners are still putting off investing in pay per click advertising, partly due to a lack of understanding of its benefits. They know that many of the old marketing tricks are losing effectiveness and they need help to figure out where to start with digital marketing. To help provide you more information on this important subject, we’re explaining the advantages of working with a pay per click advertising company, in this latest post.

1. Produces fast results
   A clear benefit of pay per click advertising is that it can help you to achieve quick results within your online marketing campaigns. Once PPC ads become live, they begin generating returns for your business right away, ensuring you quickly yield a return on your investment, but just like a water faucet you can turn it off and on when needed.

2. Only pay for engagement
   When working with pay per click advertising campaigns, you only pay out when the customer engages with your company. This means that you only pay for tangible results when you operate a PPC campaign. While not every click will lead to a conversion, each click will provide you with one more person who has learned about your brand and is interested buying a product or service from someone like you and that can move you into the consideration set.

3. Offers budgeting flexibility
   One of the leading advantages of pay per click advertising is that provides you with budgeting flexibility for your campaigns. You can start off by spending a few hundred dollars to determine your brand’s audience, and then you can grow your campaign spending as you begin to see a return on your initial investment. Your pay per click advertising company can help you to create a budget that matches your campaign objectives and if the numbers don’t add up or make good business sense a good pay per click partner is going to tell you that is not a good candidate for this type of approach, most likely due to lack of volume of clicks.

4. Allows pinpoint targeting
   Another of the clear benefits of working with a pay per click advertising company is that it allows for pinpoint targeting of your audience. You can use keywords and phrases that customers already use within their search engine queries, helping target those looking for your products and services. It’s the ideal technique for making that swift connection to a qualified buyer when they are actively seeking solutions to their problems and not just surfing the web lost in their Facebook feed. You can even target your customers based on the type of device they use (mobile or desktop) and optimize your campaign over time to target them in the best place.

5. Helps you improve your search engine optimization (SEO) efforts
   Still haven’t invested in optimizing your site for on page SEO? No problem. Running a PPC campaign can provide a valuable insight into the best terms to help you achieve your business objectives. You can then take this insight and apply it to your website so that, over time, you no longer have to pay to drive that traffic and you can pull it to you organically based on the content on your site.

Our team at WSI Marketing Upside is here to guide you in achieving a lasting return on your investment in pay per click. We’ve seen the evolution from Yellow Pages (the original search engine) advertising to pay per click advertising first-hand and we are here to help business owners make the transition to help drive their growth potential or “upside”. To discover more about the pay per click advertising services our company offers, call us today!

About the Author

Todd McCarty, WSI, has over 25 years of experience in Marketing and has worked for some of Atlanta’s leading companies in marketing leadership roles.