Your website might be designed to appeal to a range of audiences. It might feature the latest in graphic design and the newest applications. But if it’s not built using SEO (Search Engine Optimization) best practices, then your business is unlikely to see a return on investment. Our Atlanta SEO company has helped many companies with their SEO requirements, and in our latest post, we’re highlighting three reasons why your website is incomplete without using SEO.

1. Fresh content is required to continually attract new leads
   Your business requires a continuing stream of new qualified leads if it’s to be successful in the long-term. Without a commitment to crafting fresh content, one of the requirements for SEO, you won’t be able to maximize attention on your brand. Companies that don’t invest in new content as part of their SEO initiatives receive fewer clicks and experience limited lead generation. And their site only slips further in the rankings the longer they go without creating fresh, engaging content in the form of blog posts and other tactics.

2. Technical SEO enhances the site experience
   Your users will be taking note of the site experience each time they visit. If a page takes a long time to load or doesn’t function effectively on their mobile devices, your users will quickly click away and you’ll have lost a potential sale. Working with technical SEO experts helps ensure that all elements are optimized for the experience of the user and in-line with Google’s technical requirements. Finding a qualified Atlanta SEO company to manage your site’s technical elements can help keep the site at the top of the rankings.

3. SEO helps create a local business presence
   Your local business presence is important to capturing attention within your regional marketplace. A content marketing plan with blogging efforts that help customers combined with SEO efforts is a great way to build that presence. This is often how the largest companies start. But without SEO and utilizing local SEO services in the Atlanta market, your company cannot build that solid foundation for the future. The latest data shows that 50% of consumers who conducted a local search on their smartphone visited a store that day. Your business must deploy local SEO strategies such as harnessing regional keywords, consistent name, address, phone numbers (NAPs), and optimized listings.

Our team at WSI Marketing Upside is here to help you harness the many benefits of SEO for your brand. We believe that building a website without implementing proper SEO is like getting business cards printed and letting them sit on your bookshelf.  To discover more about our service options, call today!

About the Author

Todd McCarty, WSI, has over 25 years of experience in Marketing and has worked for some of Atlanta’s leading companies in marketing leadership roles.