A digital marketing firm can help decide your business’s fate on the internet. So it’s highly important that the Atlanta digital marketing agency you select is qualified for the role and is able to provide the results required for your business. Our team at WSI Marketing Upside has many years of experience in the digital marketing, and our latest post highlights how to select a local digital marketing agency.

Consider your objectives

1. What are you hoping to accomplish with your digital footprint online? Do you want to build your brand and reputation? Are you looking to acquire new customers?  Can you automate a process that will help you dedicate time to other areas of your business? Are you specifically looking to drive more traffic to your site using search engine optimization or SEO? Make sure to narrow down your objectives before moving forward in choosing an Atlanta digital marketing agency. Your agency should match your objectives with precision.   Here are three tips to consider when selecting the right agency or partner to meet your needs:Review the relevant experience of the company

When working with a digital marketing agency, the company’s past experience in your field is one of the most important factors to consider. If you operate a business to business (B2B) manufacturing business and your agency has no experience in helping clients with B2B marketing, then you may have to look elsewhere. When speaking with the agency’s team, ask them for examples of their relevant experience. Ask them to show you the results from clients in your field, from the first moment their campaigns began to the current position of the company in the digital marketplace. This can help to showcase the firm’s expertise and prove their knowledge of both your market and the digital marketing industry.

2. Ask about your account manager’s experiencethe team behind them

Another important consideration is account staffing. Who will be in control of your account and your digital marketing campaigns? Ask specifically about the account managers and their digital marketing experience. Find out more about the results the account managers have been able to achieve for their clients, and how they communicate with their clients on a day-by-day basis. Having hands-on account management is often critical to the long-term success of a digital marketing campaign.

Review their working process

When consulting with a number of digital marketing agencies, ask each firm about their working process. What tools and resources do they utilize on a daily basis? Can they bring in expert content writers to craft compelling, SEO-optimized content for your business? Do they have access to analytics experts who can use actionable campaign data to make proactive and effective decisions regarding your campaign elements? What tools are in place to manage projects and ensure that they are accountable for completing tasks?  Consider their entire working process, and whether it aligns with your working style.  We always recommend a small engagement as a starting point to test the waters and see how things go.  Often, the best way to start this engagement is with a strategy session and a website assessment.

WSI Marketing Upside is a local Atlanta digital marketing agency with significant experience in all facets of professional marketing, from SEO to social media. To discover more about our expertise, please call today to book a consultation.

About the Author

Todd McCarty, WSI, has over 25 years of experience in Marketing and has worked for some of Atlanta’s leading companies in marketing leadership roles.