404-219-7056Digital Public Relations
A decade or two ago, the phrase Public Relations recalled thoughts of monotonous press releases. In today’s technologically advanced world, digital public relations bring your brand story to the forefront of your business. The evolution of your brand happens through a network of strategic and competitive partnerships.
Start a Digital PR Campaign by Defining Your Objectives
Public Relations of old used a form of marketing communication that reached out to as many people as possible to buy a product or show interest in a service. The method was effective enough; however, the communication results were as imprecise as the blanket distribution method. Today, it is critical to establish specific goals before you begin a digital PR campaign. For example, is enhancing trust among current clients or increasing brand recognition more important to you?
Create an Impactful Link Building Strategy
A core element of successful digital public relations is link building. Search engines like Google look for you to demonstrate authority through earning enough reputable links back to your site. Link building ultimately brings potential customers to your site, builds your audience, and supports your campaign goals.
Intensify Your Brand Story With Active Outreach and Strategic Relationships
Digital public relations requires outreach. Strategically pitch your brand content to groups that help you enrich your brand value. These groups may include industry influencers, bloggers, online publications, websites, or digital media. No matter which advocacy group you target, they all help you reach your intended audience.
Did You Know?
As more consumers develop a discerning eye for and guard against targeted advertising, the way you communicate with your audience must also evolve.
Ad Blocking has cost advertisers billions of dollars, with losses growing year after year
74% of journalists use Twitter to research stories
As a promotional strategy, influencer marketing is worth up to $10 Billion
A multi-media release can boost engagement by up to 12% and can increase follow-on articles up to 25%
