Competitor analysis
By analyzing your competition, you can understand their best practices and try to avoid their mistakes. We view competitor analysis as an ongoing process of monitoring the competition and we employ tools that allow us to monitor changes in their online presence.
Identify your top ten competitors
Would you like to know if your competitor’s traffic is increasing or decreasing? What keywords are attracting visitors to their website? While this type of data may sound out of reach, with the right technology it can be accessible to any business.
Understand your competitor's strategies
Comparing your competitors’ social media presence, search engine optimization strategy, and marketing automation tools will help you realize what’s missing in your own digital strategy.
Look for ways to improve
Sometimes looking at what someone else is doing can help you learn new methods that you may be missing to improve your own strategies. Even the most successful businesses have room for improvement.
Did You Know?
The results of a competitor analysis can help you develop a plan for overcoming your competition. Consider
the following stats about the value of conducting a competitive analysis:
87% of companies say that their markets have become more competitive in the past three years
On average, most companies battle against 25 competitors
80% of business have at least a part-time employee working on competitive intelligence
91% of businesses see quantitative results from their competitor analysis efforts