404-219-7056Fractional Chief Marketing Officer (CMO) Services
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What Is a Fractional CMO?
A Fractional CMO is a marketing executive that helps with customer acquisition and retention, sales enablement, marketing technology, messaging, and company growth. Clients get executive experience without the full-time cost. The idea of a mid-sized company hiring a fractional executive is not new. Fractional CFOs have been around for years. For mid-sized companies, a Fractional CMO can bring the same value.
Why Hire a Fractional CMO?
Many mid-sized companies look for a Fractional CMO after hiring junior-level marketers with limited success. These companies often find that junior-level marketers can help them get stuff done but don’t bring the business knowledge and strategic thinking. A Fractional CMO can help give your junior marketing team a point in the right direction using years of business knowledge, not just branding and messaging ability. A Fractional CMO can provide the strategic marketing blueprint for the business that junior-level marketers are often incapable of creating.
What Other Resources Does a Fractional CMO Need?
Since a Fractional CMO doesn’t carry a “fully loaded” salary with benefits, these funds are available to invest in marketing programs. Therefore, your total cost to hire a Fractional CMO can often be lower than hiring a full-time employee. Many Fractional CMOs bring their own resources to the table. At WSI Marketing Upside, we have a team of specialists available to assist clients with any marketing need or task from branding to messaging to analytics and marketing technology. We bring the left brain (analytical) and the right brain (creative) together for clients to provide a complete solution.
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