On Page Search Engine Optimization (SEO)
On-page SEO is essential for every website
Would you get business cards printed and not hand them out to anyone? Without implementing on-page SEO in conjunction with your website, you are letting your website sit in a drawer.
What is on-page SEO you ask?
On-Page SEO is the science of optimizing the content of a website such that it communicates stronger and becomes friendlier to search engines. This technique includes the optimization of text, images, tags, URL structure, internal links, headers, page loading speed etc.
What’s the difference between on-page and off-page SEO ?
On-page SEO is a vital one-time investment. It will bring consistent search engine indexing to your website along with providing a strong base for all the link building and off-page SEO campaigns or Adaptive SEO . If you are ignoring on-page SEO, your off-page internet marketing campaigns will be seriously undermined.
Which comes first? On-page or Off-page SEO?
These are two sides of the same coin, equally important. The first step of any internet marketing campaign should be on-page SEO followed by continuous off-page optimization. At WSI, we call this Adaptive SEO because our approach is more likely to withstand or adapt to constantly changing search engine algorithms.
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