404-219-7056Paid Search Audit
Get a complimentary Paid Search (Google Ads) Audit from a top 1% Google Premier Partner
We’re an education first marketing an advertising agency and we want to help you understand your Google Ads account.
Why should you audit your paid search account?
If you aren’t sure things are optimized appropriately in your account, why not let a professional take a look? We’ll look for technical inefficiencies, missed targeting opportunities and other details that many paid search companies miss. We’ll also take a look at your landing page and check your ad quality scores. Did you know that if Google gives you a low quality score on your text ads and landing pages that you are likely paying more than your competition?
What are some technical inefficiencies we typically find?
We’ll look at your “account structure” to see how you have set up your keywords and ad groups. If there is no theming of keywords by ad group with relevant ad copy and landing pages, your campaign cannot be properly optimized. We’ll look at your ad copy, ad extension and schedule. We’ll evaluate which devices (mobile or desktop) are seeing conversions and look at how you have set up your tracking to properly attribute Google Ads as your source.
What are some missed opportunities we typically see?
We’ll check and see what best practices you are following and what might be missing. For example, are you using remarketing (follow me ads)? What is your share of impressions relative to your market size? Are you missing a lot of the market with your current strategy? Do you have a competitor campaign or brand campaign in place? These are just of few of the missed opportunities we see on a regular basis.
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