404-219-7056Strategic Wire Frame (Content Blueprint)
Have you tried a lot of different website designs and none seems to be working? Do you struggle to get your messaging right?
What is a strategic wire frame or blueprint?
We know it sounds complex, but think of it as a blueprint that strips out the colors, photos, graphics and other design elements and focuses your efforts on your messaging and the proper order of information on the page to get your visitors to take the action you want or convert. For the right client, we can help you design a site that is built leveraging the best practices of conversion rate optimization.
What does a strategic wireframe project include?
It covers all mission-critical pages (those involved in the main flow of generating leads and sales) as well as creating the information architecture for the site for you. Note that it may involve changes to your business strategy, site structure and conversion goals on the website.
What are the deliverables and how many meetings will it take?
It could take up to 5 meetings and 4-6 weeks from our kickoff meeting. It all starts with a detailed background questionnaire. We’ll collaborate to document site wide and flow level lead conversion issues. We’ll wire frame the home page and make sure there are clear information trail heads for your visitors to follow. Once we nail the home page and you are happy, we’ll create the information architecture for your remaining missions critical web pages. Want to see a sample?
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