Marketing is a key component of any business growth strategy. In choosing how to build their marketing strategies, Atlanta businesses and brands have two options: they can hire in-house marketing team members or they can outsource their marketing campaigns to an Atlanta marketing firm. Within this latest post, we’ll explain the 4 benefits of hiring a marketing firm compared with hiring new employees.

1. A firm can cover more ground

When you’re hiring new employees, you might be able to find a specialist in one particular area of marketing, but digital marketing is now becoming increasingly complex. Hiring a social media specialist will not help you with your SEO goals. It’s why many companies now turn to Atlanta marketing firms for an integrated marketing campaign strategy to drive growth. Marketing firms have access to a broad range of resources, including expertise in mobile marketing, digital media design, content creation and social media marketing. They can help save you money compared with hiring an individual junior level generalist. A marketing firm can bring in the right resources at the right time from strategy and planning to execution of specific tactics.

You’ll reduce costs with a firm behind you

One of the leading reasons many small and medium sized businesses are choosing marketing companies compared to hiring individual team members is the reduced cost of working with an agency. As we’ve just mentioned, to compete with a competitor using an agency, you’d have to at least one marketing manager earning the industry average salary of $85,000. The average monthly fee for the services of Atlanta marketing firms is $3,000-to-$5,000. In this comparison, you’ll spend around $20,000 less annually for access to a full marketing team compared with the cost of hiring just one specialist. If you decide you need a junior level marketer to get you started, you’ll still be paying $40,000 to hire someone, but not getting the strategic expertise and the proper tools to do the job effectively.  Can you really afford not to have the proper strategy and plan in place?

Firms give you marketing flexibility

Another great benefit of working with a marketing firm is they can help respond to your unique campaign demands. For example, if you need to build a plan for a product or service launch for six months, you can work with an agency for a standalone project. The agency can use their resources to ensure effective results from the project and you won’t have to invest in in-house resources for six months or spend time trying to set up a temporary employee in your office. The project will be driven by trusted experts who can ensure the maximum return on your investment for the time period you need them.

Marketing firms already have the required tools

To give your in-house team members the best chance of competing with specialist marketing firms, you’d have to provide them the software that the leading firms are using for their business. This software can cost thousands of dollars per year in purchase costs and licensing fees. All the pay per click (PPC) management tools, marketing automation programs, design software and search engine optimization (SEO) auditing products can become extremely expensive for your business. And that’s without considering the cost to train employees to use these products. But you don’t have to own these tools to capitalize upon their value. You can work with local marketing companies in Atlanta to drive your campaigns alongside teams who have access to the software and know how to deploy it effectively within refined marketing campaigns.

Our team at WSI Marketing Upside is here to help you build your online business presence and digital footprint. To discover more about the value our marketing firm can bring to your company, call us today.

About the Author

Todd McCarty, WSI, has over 25 years of experience in Marketing and has worked for some of Atlanta’s leading companies in marketing leadership roles.