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The Importance of Developing a Website Requirements Document & Blueprint for a Successful Website Project

August 05, 2024 | 12 minutes to read

Is your website getting your results?  How many leads did you get from your website in the last 30-90 days?  Are you unsure how to measure results?  If so, embarking on a new website project can be exciting yet daunting. To ensure success, starting with a comprehensive website requirements document and blueprint is crucial. This …

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Fractional CMO Services: Strategic Counsel Without Hiring a Full-Time Employee

April 23, 2024 | 12 minutes to read

As a business owner striving for efficient marketing leadership without breaking the bank, embracing Fractional Chief Marketing Officer (CMO) services could be your strategic game-changer. Forbes defines Fractional CMOs as seasoned marketers who collaborate with businesses for a set number of hours each month, offering tailored solutions without the hefty price tag of a full-time …

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The Foundation of Success: Why Small to Medium-Sized Businesses Need a Marketing Strategy Brief

February 22, 2024 | 12 minutes to read

In today’s fast-paced and competitive business world, small to medium-sized enterprises (SMEs) often juggle multiple priorities with limited resources. Amidst the daily hustle, it’s easy for marketing efforts to become disjointed or reactive, leading to inefficiencies and missed opportunities. This is where the importance of a marketing strategy brief shines through as the beacon guiding …

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